Can creativity be taught?

The past two weeks were very busy and exciting for the Creative Shower team! We had a Start up Design Bootcamp at ELEVEN with 10 amazing start up teams. Our goal was to unlock their creative potential and give them tools to tackle the challenges around designing and developing a core idea, a product or a service.

The best way to experience an experience is to experience it! Talking about creativity is not enough. Our workshop was full of games and practical exercises to trick the mind into being open and creative.

The best way to experience an experience is to experience it! Talking about creativity is not enough. Our workshop was full of games and practical exercises to trick the mind into being open and creative.

It all began with creating the right atmosphere and the “nothing is impossible” attitude we needed for a start. Overcoming assumptions and observing the world with beginners’ eyes opened up new opportunities in the Discovery Stage - the first step in the Design Thinking process.

Design thinking?

Design thinking?

And because Design Thinking is all about learning by doing, we challenged the founders with a task to practice their new skills - “How might we provide busy start up founders at ELEVEN, with a healthier lunch experience?” The challenge was accepted and by the end of the first week we had some amazing solutions - from food packs to food apps and drones with takeaway orders! In the meantime, while having fun, we took the teams through the rest of the Design Thinking process - Synthesize, Ideate, Prototype and Deliver.

The interviews, a very important part of the design process, help us meet, observe and learn about the humans for whom we want to design.

The interviews, a very important part of the design process, help us meet, observe and learn about the humans for whom we want to design.

Each team created a persona based on the interviews they did.

Each team created a persona based on the interviews they did.

Synthesizing the research findings.

Synthesizing the research findings.

The customer journey helps understand the customer experience and spot interesting and usually hidden opportunities.

The customer journey helps understand the customer experience and spot interesting and usually hidden opportunities.

Each team focused their ideation and prototyping efforts around a specific insight and opportunity. The "Pirates" addressed the lack of healthy snacks at ELEVEN and explored the potential for making eating healthy a socially valued behavior among their peers.

Each team focused their ideation and prototyping efforts around a specific insight and opportunity. The "Pirates" addressed the lack of healthy snacks at ELEVEN and explored the potential for making eating healthy a socially valued behavior among their peers.

Group 3 prototyped a food ordering app that would bring together exclusivity, quality and speed of service - valued aspects for their busy, high tech persona.

Group 3 prototyped a food ordering app that would bring together exclusivity, quality and speed of service - valued aspects for their busy, high tech persona.

Another app for virtually surfing the nearest restaurants and food places to enjoy diverse lunch options.

Another app for virtually surfing the nearest restaurants and food places to enjoy diverse lunch options.

The second week was the hardest part. Each team had to work on their own biggest challenge. Going out of their comfort zone (away from the computer screen) to interview real humans, paid off really well. Some great insights were discovered, personas were created and ideas started to shape. New plans and strategies were discussed and A-ha! moments gave answers to previously hard to answer questions.

Putting all interview findings out, clustering them, asking questions and coming up with insights.

Putting all interview findings out, clustering them, asking questions and coming up with insights.

Systems, ideas and opportunities start to shape out.

Systems, ideas and opportunities start to shape out.

An important part of the design thinking process is putting ideas out, looking for understanding, getting feedback.

An important part of the design thinking process is putting ideas out, looking for understanding, getting feedback.

These were two highly emotional weeks, full of ups and downs, of disbelief turned into curiosity and of discoveries that came from shifting focus from a product-centered to a human-centered approach!

What if...? How might we...? questions we use often.

What if...? How might we...? questions we use often.

Turning things upside down and looking at the world with fresh eyes - something we hope our friends from ELEVEN will use in their future endeavors.

Turning things upside down and looking at the world with fresh eyes - something we hope our friends from ELEVEN will use in their future endeavors.

Thank you elevenz for going on this journey with us! Can’t wait to see you fly.