The past two weeks were very busy and exciting for the Creative Shower team! We had a Start up Design Bootcamp at ELEVEN with 10 amazing start up teams. Our goal was to unlock their creative potential and give them tools to tackle the challenges around designing and developing a core idea, a product or a service.
It all began with creating the right atmosphere and the “nothing is impossible” attitude we needed for a start. Overcoming assumptions and observing the world with beginners’ eyes opened up new opportunities in the Discovery Stage - the first step in the Design Thinking process.
And because Design Thinking is all about learning by doing, we challenged the founders with a task to practice their new skills - “How might we provide busy start up founders at ELEVEN, with a healthier lunch experience?” The challenge was accepted and by the end of the first week we had some amazing solutions - from food packs to food apps and drones with takeaway orders! In the meantime, while having fun, we took the teams through the rest of the Design Thinking process - Synthesize, Ideate, Prototype and Deliver.
The second week was the hardest part. Each team had to work on their own biggest challenge. Going out of their comfort zone (away from the computer screen) to interview real humans, paid off really well. Some great insights were discovered, personas were created and ideas started to shape. New plans and strategies were discussed and A-ha! moments gave answers to previously hard to answer questions.
These were two highly emotional weeks, full of ups and downs, of disbelief turned into curiosity and of discoveries that came from shifting focus from a product-centered to a human-centered approach!
Thank you elevenz for going on this journey with us! Can’t wait to see you fly.