Dextrophobia Rooms went a long way in the two weeks of our Design Camp as they achieved a significant clarity and direction in their vision.
In the beginning, the team of seven had a rather narrow focus - one that somehow managed to slip through the cracks of their initial motivation – providing entertainment to people - and ended up along the lines of making money.
Being faced with the challenge of moving forward, the team found itself with a mixture of differing opinions and views on the immediate future of Dextrophobia. And coming to the same page wasn’t easy. However, the team used a few tools and a design thinking approach to solve the puzzle.
Figuring out their “why”, defining their territory, individual brainstorming, and downloading thoughts made for the big first step. Here’s a quick intro to what these tools actually are:
your Why is the powerful initial spark that made you start developing your idea in the first place. It is what makes you get up in the morning. It is the reason, the passion, the drive. We often tend to forget about it and let it collect dust in the drawers of our messy desks for way too long. So make sure to get it out of that drawer, dust it off, remind yourself, and stick it on your wall. It will help you remember why you do what you do and will inevitably uncover a world of ideas, and refresh your sense of direction.
Your territory is your playground. It’s the space where your idea will play - the space that will keep you grounded and consistent. It has to be broad, yet sharp. And most of all, it has to be inspirational because this is the space you will explore and search for insights. To get you started, answer the question “What business am I in?” and then add a touch of inspiration to it and make sure it excites you.
Literally. Except you don’t do it digitally but rather on a big blank canvas (or wall). The tool is quite simple – you choose a topic (usually your current challenge), you open the folders in your brain, and you take out all the things that you know on this topic – be it from your experience, knowledge, research, or simply your thoughts and assumptions. Write a thought per sticky note. Place them on the wall. Read. Group. Spot themes and trends. Choose assumptions to test. Formulate questions. It’s a great tool for coming up with interview questions and conversation topics with your humans (read: users).
There is such a thing as wrong brainstorming and, unfortunately, that’s the one that the majority of us have done at some point, and that a lot of us continue to do. It’s the brainstorming where everyone talks altogether, commenting on ideas as they come, and questioning their value as they get voiced out. And on top of that - one person writing down words on a whiteboard.
Want to do it right? Do it individually. Give each person sticky notes. Give them 5 minutes to write down all their ideas (one idea per note) and keep them on their pads. Then ask them to stick the notes to the wall altogether. Now read. Explain. Build on each other's ideas. Group. Define themes.
(good for your ideation phase but can also be used as an approach to ‘downloading thoughts’)
For Dextrophobia, the second big step was actually seeing the eyes of their customers. Not just asking them to fill in surveys, but rather having a conversation with them and really seeing into their motives, passions and needs, and what made the experience memorable for them.
Satisfied with their new sense of direction, Dextrophobia is moving forward and continuing the dialogue with their users, embracing the tenets of design thinking - putting the human in the center, looking beyond the obvious and expanding their horizons.